Infrabel manages the railway infrastructure in Belgium. Since there are still numerous accidents involving trains each year, they wanted to educate kids about the dangers around railways. We developed an educational book that teachers can order for free on Infrabel’s website. When they teach a class on this subject, they can use the book as a support.
Throughout the book, children learn how to be safe in three distinct places: on the platform at the station, at a crossing, and along the train tracks. Thanks to the fun activities, they will know perfectly how to stay safe when close to trains. Further, they will become real Infrabel ambassadors who spread the word to their friends and families about the dangers of crossing train tracks, walking along train tracks, or standing on train platforms.
Europa Park is a theme park in Southern Germany with areas based on different European countries and cultures, creating a holiday atmosphere. But why should the experience stop when people leave the park at the end of the day? Europa Park wanted to offer a book that would allow guests to continue in this international spirit, and learn more about Europe at the same time.
We created a fun and educational atlas to take readers on a journey through Europe. Together with the Park’s mascot, Ed Euromaus, children learn about different cultures, flags, geographical features, etc. All the information is presented in an attractive and fun way, with lots of stickers, pictures, drawings, and a big map in the center of the book on which they can stick the flags of each country. Without even realizing it, children will read and learn a wealth of information. At the same time, it is an indispensable marketing tool for Europa Park, extending guests’ visit long after they left the park and tempting them to come back another time.
Travelling by airplane can be really boring for kids. Even before they get on the plane they have to wait in line to check in, to go through security, etc. And then they have to sit still for another couple of hours on the plane to get to their destination. Brussels Airlines wanted to make this experience more pleasant for kids by giving out fun gadgets to occupy themselves in silence on Brussels Airlines flights. For this, they partnered with another Belgian icon, the Smurfs. We created 2 different products: a coloring book and a book with vinyl stickers, personalized with the Brussels Airlines logo.
A coloring book is always a nice gift, but with vinyl stickers, kids get to be even more creative. They are repositionable which means kids can keep on creating their own scenes on the background and invent stories with the characters. And of course, real stickers weren’t an option inside of an airplane: the seats would be covered with them in no time. The goodies were a success, they kept kids busy and were “very much appreciated by their passengers”.