Europa Park is a theme park in Southern Germany with areas based on different European countries and cultures, creating a holiday atmosphere. But why should the experience stop when people leave the park at the end of the day? Europa Park wanted to offer a book that would allow guests to continue in this international spirit, and learn more about Europe at the same time.
We created a fun and educational atlas to take readers on a journey through Europe. Together with the Park’s mascot, Ed Euromaus, children learn about different cultures, flags, geographical features, etc. All the information is presented in an attractive and fun way, with lots of stickers, pictures, drawings, and a big map in the center of the book on which they can stick the flags of each country. Without even realizing it, children will read and learn a wealth of information. At the same time, it is an indispensable marketing tool for Europa Park, extending guests’ visit long after they left the park and tempting them to come back another time.
Futuroscope is a French theme park all about multimedia and futuristic experiences. For their thirtieth birthday, they wanted to do something special. They let guests write their dreams, wishes or questions about the future on post-its in the park. We took twenty of these post-its and created a book around them. On each double page there is on the left a question and an illustration around this question, and on the right, there is an explanation around the theme of the question is explored in a little text.
This is a real family book: the explanations can be a bit too technical for kids, but will surely be enjoyed by their parents; while the colored drawings will attract kids’ attention while their parents explain them the content of the book. The book consists of 48 pages, has custom drawings, and scientifically researched text. That’s why this luxury edition wasn’t given out for free but is sold in the Futuroscope gift shop.
Devos & Lemmens, a Continental Foods brand, wanted to come up with a way to do something nice for consumers who choose to order Devos & Lemmens sauce in fries shops by creating more of a family experience like families get in fast food restaurants. We developed fun fry characters and integrated them into different games on a poster. The fries make the games come to life and add some personality to them. The funny details capture people’s attention for a longer time.
Through a partnership with Pairi Daiza, a fun contest was added to the activation: if kids colored in the drawing of fries visiting the zoo on the back and then returned the drawing to their fry shop, they could win family tickets for Pairi Daiza. Because they had to fill in some information, this allowed Continental Foods to track the number of people who were reached and to build a database of consumer information.