For 20th Century Fox France, we created game posters to help them promote their movie “Baby Boss”. A little poster is a handy format to be distributed at events when people don’t have room to put away a big book, but because you can fit multiple games on there, it is still a fun gift which will occupy kids for a while.
Travelling by airplane can be really boring for kids. Even before they get on the plane they have to wait in line to check in, to go through security, etc. And then they have to sit still for another couple of hours on the plane to get to their destination. Brussels Airlines wanted to make this experience more pleasant for kids by giving out fun gadgets to occupy themselves in silence on Brussels Airlines flights. For this, they partnered with another Belgian icon, the Smurfs. We created 2 different products: a coloring book and a book with vinyl stickers, personalized with the Brussels Airlines logo.
A coloring book is always a nice gift, but with vinyl stickers, kids get to be even more creative. They are repositionable which means kids can keep on creating their own scenes on the background and invent stories with the characters. And of course, real stickers weren’t an option inside of an airplane: the seats would be covered with them in no time. The goodies were a success, they kept kids busy and were “very much appreciated by their passengers”.
Unilever was looking for an original premium for an activation at their point of sales for their margarine brands. We developed a coloring book with all kinds of different animals. The beautiful drawings have little pops of color to make them more attractive. Additionally, the use of color allows for educational exercises that are integrated into the drawings: kids have to figure out themselves how to color in the pictures by following codes with shapes and numbers. The handle shape makes it easy for kids to carry their book themselves.
The books were presented to consumers in displays next to the margarine section where they could take one for free when they bought 3 portions of margarine. Unilever was really happy with this activation, since “45.000 books were all gone within 3 days, so the action was a big success”.
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