Puy du Fou is a French theme park that is all about history. They recreate several time periods with big shows and spectacles. We created a fun product to be sold in their gift shop: a book which allows kids to be creative and recreate the different costumes they have seen throughout their visit or to come up with their own creation.
It is a luxurious book with many different elements. There are rings which allow you to detach the plastic stencils. There are some colored examples of women in different dresses to inspire kids, and pages with fabric printed on them. They can use the plastic stencil to cut out the different dresses and paste them onto the models. Kids will feel like they are fashion designers, and at the same time, they learn more about historical costumes!
Orange is a Belgian telecom provider. They participated in some of the events around the release of the movie “The Smurfs and the Lost Village” and they wanted to hand out some goodies in order to make a greater impact with their marketing efforts. We created a coloring book for them with drawings of the Smurfs. The result is a fun little book which fitted easily into goodie bags.
The brand in this case is only present on the covers which they designed themselves because of strict internal regulations on their graphic charter.
For Pairi Daiza, we created an entire collection of books to be sold in their gift shop. All titles were personalized for them with their logo and/or drawings of their park. We selected the titles in such a way that there would be something for people of every age. For their youngest guests, there was a cardboard book with a little plush elephant in it in which you can stick your finger to make it move. This way the story really comes to life for little kids when reading it to them.
For older kids, we created various other titles. First of all, coloring books for which we drew all kinds of animals that can be found in Pairi Daiza. There were also books with stencils of animals, allowing kids to really get creative and draw their own scenes with animals in the provided décor. Furthermore, we created educational “Animal Quiz” books in which children learn everything about animals with the help of fun questions. Another concept consisted of a “dot to dot” book where children have to connect the dots in order to draw different animals. Lastly, we didn’t forget the adults: we also offered coloring books for adults based on the décor of Pairi Daiza.