For 20th Century Fox France, we created game posters to help them promote their movie “Baby Boss”. A little poster is a handy format to be distributed at events when people don’t have room to put away a big book, but because you can fit multiple games on there, it is still a fun gift which will occupy kids for a while.
Futuroscope is a French theme park all about multimedia and futuristic experiences. For their thirtieth birthday, they wanted to do something special. They let guests write their dreams, wishes or questions about the future on post-its in the park. We took twenty of these post-its and created a book around them. On each double page there is on the left a question and an illustration around this question, and on the right, there is an explanation around the theme of the question is explored in a little text.
This is a real family book: the explanations can be a bit too technical for kids, but will surely be enjoyed by their parents; while the colored drawings will attract kids’ attention while their parents explain them the content of the book. The book consists of 48 pages, has custom drawings, and scientifically researched text. That’s why this luxury edition wasn’t given out for free but is sold in the Futuroscope gift shop.
Devos & Lemmens, a Continental Foods brand, wanted to come up with a way to do something nice for consumers who choose to order Devos & Lemmens sauce in fries shops by creating more of a family experience like families get in fast food restaurants. We developed fun fry characters and integrated them into different games on a poster. The fries make the games come to life and add some personality to them. The funny details capture people’s attention for a longer time.
Through a partnership with Pairi Daiza, a fun contest was added to the activation: if kids colored in the drawing of fries visiting the zoo on the back and then returned the drawing to their fry shop, they could win family tickets for Pairi Daiza. Because they had to fill in some information, this allowed Continental Foods to track the number of people who were reached and to build a database of consumer information.
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