Orange is a Belgian telecom provider. They participated in some of the events around the release of the movie “The Smurfs and the Lost Village” and they wanted to hand out some goodies in order to make a greater impact with their marketing efforts. We created a coloring book for them with drawings of the Smurfs. The result is a fun little book which fitted easily into goodie bags.
The brand in this case is only present on the covers which they designed themselves because of strict internal regulations on their graphic charter.
In 2017, Skoda had a partnership with the Smurfs for their advertising because of the release of the movie “The Smurfs and the lost village”. In the context of this bigger marketing action, they wanted to provide a fun animation for kids at the Brussels Car Show. We created a tailor-made gadget: a coloring book featuring both the Smurfs and Skoda’s cars which we drew for them.
When families visited the Skoda stand at the Car Show, they were greeted by two Smurfs. They could take pictures with them and then they would receive the coloring book as a promotional gift to take home with them.
Unilever was looking for an original premium for an activation at their point of sales for their margarine brands. We developed a coloring book with all kinds of different animals. The beautiful drawings have little pops of color to make them more attractive. Additionally, the use of color allows for educational exercises that are integrated into the drawings: kids have to figure out themselves how to color in the pictures by following codes with shapes and numbers. The handle shape makes it easy for kids to carry their book themselves.
The books were presented to consumers in displays next to the margarine section where they could take one for free when they bought 3 portions of margarine. Unilever was really happy with this activation, since “45.000 books were all gone within 3 days, so the action was a big success”.