Puy du Fou is a French theme park that is all about history. They recreate several time periods with big shows and spectacles. We created a fun product to be sold in their gift shop: a book which allows kids to be creative and recreate the different costumes they have seen throughout their visit or to come up with their own creation.
It is a luxurious book with many different elements. There are rings which allow you to detach the plastic stencils. There are some colored examples of women in different dresses to inspire kids, and pages with fabric printed on them. They can use the plastic stencil to cut out the different dresses and paste them onto the models. Kids will feel like they are fashion designers, and at the same time, they learn more about historical costumes!
Europa Park is a theme park in Southern Germany with areas based on different European countries and cultures, creating a holiday atmosphere. But why should the experience stop when people leave the park at the end of the day? Europa Park wanted to offer a book that would allow guests to continue in this international spirit, and learn more about Europe at the same time.
We created a fun and educational atlas to take readers on a journey through Europe. Together with the Park’s mascot, Ed Euromaus, children learn about different cultures, flags, geographical features, etc. All the information is presented in an attractive and fun way, with lots of stickers, pictures, drawings, and a big map in the center of the book on which they can stick the flags of each country. Without even realizing it, children will read and learn a wealth of information. At the same time, it is an indispensable marketing tool for Europa Park, extending guests’ visit long after they left the park and tempting them to come back another time.
Futuroscope is a French theme park all about multimedia and futuristic experiences. For their thirtieth birthday, they wanted to do something special. They let guests write their dreams, wishes or questions about the future on post-its in the park. We took twenty of these post-its and created a book around them. On each double page there is on the left a question and an illustration around this question, and on the right, there is an explanation around the theme of the question is explored in a little text.
This is a real family book: the explanations can be a bit too technical for kids, but will surely be enjoyed by their parents; while the colored drawings will attract kids’ attention while their parents explain them the content of the book. The book consists of 48 pages, has custom drawings, and scientifically researched text. That’s why this luxury edition wasn’t given out for free but is sold in the Futuroscope gift shop.