Unilever

Unilever was looking for an original premium for an activation at their point of sales for their margarine brands. We developed a coloring book with all kinds of different animals. The beautiful drawings have little pops of color to make them more attractive. Additionally, the use of color allows for educational exercises that are integrated into the drawings: kids have to figure out themselves how to color in the pictures by following codes with shapes and numbers. The handle shape makes it easy for kids to carry their book themselves.

The books were presented to consumers in displays next to the margarine section where they could take one for free when they bought 3 portions of margarine. Unilever was really happy with this activation, since “45.000 books were all gone within 3 days, so the action was a big success”.

Beiersdorf

At the end of the year, Beiersdorf wanted to hold a fun contest for their consumers. When they bought 3 Hansaplast products, they could win tickets to 3 different Belgian theme parks: Bellewaerde, Walibi, or the Caves of Han. Since Beiersdorf wanted to please all their consumers with this promotional action, and not only those that eventually won a ticket, they also wanted to offer a premium which would serve as a support for the form people had to fill in to win a ticket. We created a book for them to please children of different ages: a hide-and-seek. The book contains 10 big drawings with many details and characters in which you have to find some specific characters. Because of the funny situations and humorous details, the book is also fun for older kids and adults.

The book was presented at different points of sales in displays for customers to take with them when they were buying Hansaplast products. Inside of the books, there were forms for them to fill in in order to win entry tickets. This allowed Beiersdorf to gather consumers’ information for their database. Beiersdorf obtained excellent results, the book fitted right in with their Point of Sales Excellence strategy and was received very well by consumers.

Proximus

Proximus is the sponsor of the Proximus League, the second division of football in Belgium. In this league, there are 8 teams. They wanted a fun goodie to give out to fans during different events such as the fan days, or before and after games. We developed a coloring book for which we created custom drawings of each team. Fans will recognize their team’s gift shop, mascot, stadium, etc. in there. On each page, the Proximus sponsoring is clearly visible on bleachers, flags, …

In the middle of the book, there is a poster featuring an empty soccer playing field with the Proximus logo on the bleachers, and a sheet of stickers. Thanks to the big poster, Proximus gets a permanent place in people’s houses. The stickers are of a special material that is made to be colored in. This way, each child can color them in the colors of their favorite team and then create their own game situations by sticking them onto the poster.

Proximus was very happy with these goodies, they were “THE gadget during the summer”, and kids were “super excited when they saw that their book was personalized for their favorite team”. Finally, “the promotional impact was much greater than with another gadget because the Proximus logo is on every page and families spend so much time with your brand while coloring in the drawings”.

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