Yoco is a yogurt brand that makes small fruit yogurts for kids. Recently they developed a new mascot, a friendly cow. Our challenge was to come up with a way to create a book that would present this new mascot, but which would fit into their packaging, since it is very hard to create displays in the refrigerator of a supermarket. This means that everyone who bought one packages of yogurt, received a book for free. The result is a little book that is perfect for little kids’ hands, filled with simple games that teach kids how to count, recognize shapes, and more.
The next challenge was to find a way to show consumers there was a gift in the package. Again, this is not so easy in the refrigerator. We created a brightly colored sticker to be put on the front of the packaging so that passing consumers would immediately notice it.